Buzzfeed is the future of activism, so get those .gifs ready.
We’ve all fallen down the Buzzfeed rabbithole once or twice or 17 times a week. It’s OK to admit it, especially now that Buzzfeed came out on its Tumblr and admitted it “unequivocally” supports feminism. YAY!
While it’s AWESOME to hear Buzzfeed say it out loud, it should come as no surprise that Buzzfeed is a bunch of feminists just like you and me. They’ve published numerous peaces on the body peace movement, called attention to the hilarity of women’s lingerie, highlighted everyday feminist struggles as well as how feminism helps everyone and publicized feminist moments and clips of celebrity feminists declaring their support for gender equality in a positive light.
Not to mention that Buzzfeed has done a fantastic job of being inclusive of all issues surrounding gender and racial equality; highlighting subjects from hijabs to Ferguson. They’ve covered LGBT issues extensively, maintained a sex positive attitude, and talked extensively about kickass women in the media, art, music, politics, television, and books – and covered them well. They’ve also made huge moves to ensure diversity in their hiring and therefore in their staff.
In short – Buzzfeed is a feminist, liberal, intersectional powerhouse and they’re going going to get more powerful. Feminist and liberal organizations aren’t ignoring that fact – organizations like Planned Parenthood, the American Civil Liberties Union, the National Women’s Law Center*, and NARAL Pro-Choice America* all have active Buzzfeed accounts. Buzzfeed’s audience is the future generation of feminists and social justice activists. From here on out, we’ll be seeing a lot more .gifsets.
Full disclosure: I work at NARAL Pro-Choice America and am a former employee of the National Women’s Law Center.